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DEALERFLOW · DEALERSHIP MANAGEMENT

Every enquiry, every car,
in the one place.

DealerFlow is a dealership management system we built from the ground up for an Irish motor dealer — and then kept building, because the yard kept telling us what it needed next.

01 / THE PROBLEM

Four places to look,
and none of them talk.

In most yards the enquiries arrive on DoneDeal, WhatsApp, Facebook and the phone. Stock lives in a spreadsheet, or in somebody's head. The follow-up that was promised on Tuesday is remembered on Friday — if at all. Nothing is broken, exactly. It just leaks.

WHERE IT GOES WRONG

Leads arrive in four places

Every platform has its own inbox. The one that gets missed is usually the one that was ready to buy.

WHERE IT GOES WRONG

Stock lives in a spreadsheet

What's on the forecourt, what's prepped, what's been sitting ninety days — all of it needs somebody to remember to update it.

WHERE IT GOES WRONG

Nobody can see the month

Units moved, margin, where the leads came from. The figures exist, but pulling them together is an evening's work nobody has.

02 / WHAT DEALERFLOW DOES

The whole dealership,
on one screen.

Five parts, built to work together. You open it in the morning and the day is laid out in front of you.

01

A front-page dashboard

Leads, appointments, stock movement and the month's numbers in one view. The deeper reports are there when you want them, but the headline figures meet you at the door.

02

A full CRM

Every enquiry captured, assigned and followed up, with the history attached to the customer. No more wondering who rang them last, or whether anybody did.

03

Inventory management

Every vehicle tracked from arrival to sale — preparation, costs, days in stock, where it's advertised and what it owes you.

04

A marketing suite

Automated social posting and listing posting, so a new arrival goes out once and appears everywhere. Alongside it, a pricing module that compares similar cars on the market, and a trend view that shows what's moving and what isn't.

05

A back end that bends

No two dealerships run the same way. The back end is built to be shaped around yours — your process, your fields, your reports — rather than you being shaped around the software.

The DealerFlow dashboard: cars in stock, active leads, follow-ups due, NCTs needing attention and the month's sales, with stock and lead breakdowns below.
The dashboard — the day laid out on one screen. Demo data shown.
The DealerFlow leads table: every enquiry with date, name, source, vehicle of interest, score, urgency and status.
Every enquiry in one list, from first contact to sale. Demo data shown.
The DealerFlow stock page: vehicles in stock with price, mileage, category and NCT date, alongside an ageing chart and price-move suggestions.
Stock from arrival to sale, with ageing and price prompts. Demo data shown.

03 / BUILT IN A REAL YARD

Built with a dealership,
not at one.

DealerFlow didn't start on a whiteboard. It started with Curragha Motors in Co. Meath, a working dealership with cars to sell and no appetite for a system that got in the way.

We sat in the office, watched how the enquiries actually arrived, and built around that. The first version did one thing: put every lead in one list. Then the stock came in, because the two belong together. Then the reporting, because once the data is tidy the numbers are free. Then the marketing tools, because posting the same car to four platforms by hand is nobody's idea of a morning.

That order matters. Every part of DealerFlow exists because somebody working in a dealership asked for it, used it the next week, and told us what was wrong with it. It is software written in a yard rather than for one.

04 / AND IF YOU'RE NOT A DEALERSHIP

The same way of working,
whatever the trade.

DealerFlow is one answer to one trade's problem. The method behind it travels.

HOW WE BUILD

We start where the pain is

One process, done badly by hand, fixed first. Not a two-year platform you'll never finish paying for.

HOW WE BUILD

Scoped and priced before anything starts

You see what it does and what it costs before a line is written. Nothing begins until you say so.

HOW WE BUILD

It grows when you need it to

The next part gets built when the business is ready for it, not because it was on a plan drawn up a year ago.

Haulage, plant hire, construction, clinics — if your business runs on dockets, spreadsheets and WhatsApp threads, there's a version of this for you.

A CLEAR NEXT STEP

Tell us how your
yard actually runs.

Scoped and priced before anything starts · No obligation

DESIGN YOUR WEBSITE

Show us how your
business should work online.

Choose what customers should be able to do. We’ll recommend the right setup and show you a live example as you build.

1 Tell us about the business
2 How should customers buy?
3 Add useful features
4 Choose a look

02 / MAKE IT YOURS

A little extra.
Only if it helps.

Your starter is already included.
Pick an extra, or keep things simple.

All prices exclude VAT.
Website + 2 mailboxes + hosting & care

Always included · €499 setup + €79/month

Useful additions to get started
ONE-OFF

Get found locally

Help nearby customers find the right details about your business.

€149 once

  • One eligible location: setup or tidy-up
  • Categories, services, contact details & website link
  • Verification guidance and handover
Scope & limits

Google Business Profile itself is free. You pay us for setup work. Verification and rankings are controlled by Google.

SAVE ADMIN TIME

Take bookings online

Let customers choose a time without the back-and-forth.

€149 once + €9/mo

  • One calendar, one appointment type
  • Booking page embedded on your website
  • Connection checks & booking support
Scope & limits

Uses a free scheduling plan; the €9 covers our support. Multi-staff booking, payments and SMS are excluded. Paid tools only by agreement.

ONE-OFF

Make reviews easier

Give happy customers a simple way to leave an honest review.

€99 once

  • Your Google review link & website button
  • Print-ready QR card design
  • Two reusable review-request templates
Scope & limits

You send the requests. Printing and automated sending are excluded. No review incentives or filtering.

ONE-OFF

Tell them a little more

Give an extra service, location or your story its own page.

€99 once

  • One page within your agreed website design
  • Up to 500 words of text supplied by you
  • Mobile layout & search basics
Scope & limits

Price is per page. Includes one revision round; custom tools and full copywriting are excluded.

Ready for a little more?Email, search, social, ads & reportingSee 6 more
More optional services
PER MAILBOX

Give your team an email

Another proper business inbox for another member of your team.

€5/mo

  • 5 GB mailbox on your existing domain
  • Account setup & routine support
  • Works with your included email service
Scope & limits

Two mailboxes are already included in the starter. This adds more. Microsoft 365 and Google Workspace licences are excluded.

MONTHLY SERVICE

Keep improving local search

Keep your existing website and local profile useful and up to date.

€149/mo

  • Improve one existing page each month
  • One Google Business Profile update
  • Monthly search report & next actions
Scope & limits

Requires an existing verified profile; if you need one, add the €149 setup. New pages cost extra. No ranking or lead guarantees.

MONTHLY SERVICE

Keep showing up on social

Stay visible without finding time to create every post yourself.

€199/mo

  • Four original static posts per month
  • Captions & scheduling on Facebook + Instagram
  • One feedback round; approval before publishing
Scope & limits

Four pieces of content, adapted across two channels. You supply photos and offers. Reels, shoots, DMs and paid ads are excluded.

BUILD YOUR LIST

Stay in touch by email

Start a permission-based mailing list you can grow over time.

€149 once + €29/mo

  • Signup form, branded template & welcome email
  • 500 active subscribers; 5,000 sends/mo; tool included
  • Connection checks & routine support
Scope & limits

You write and send campaigns. Larger lists, campaign management and store automations are priced separately before upgrading.

AD SPEND SEPARATE

Run a focused Meta campaign

Get help planning and managing one clear advertising offer.

€199 once + €199/mo

  • One campaign on your own Meta ad account
  • Two static ad creatives; weekly checks
  • Monthly report; manage up to €1,500 ad spend
Scope & limits

Advertising budget is paid directly to Meta and is NOT in the package total. You choose it separately before starting. No sales guarantees.

OPTIONAL REPORTING

See your website performance

Make sense of the visits and enquiries your website receives.

€299 once + €39/mo

  • One Google Analytics connection
  • Up to six agreed website metrics
  • Dashboard maintenance & connection checks
Scope & limits

Sales, stock, accounting, ad-platform connectors and custom reporting are excluded. Consent and access are agreed before setup.

Same add-on prices now or later. Start with what you need. We’ll agree any future work and its price with you first. No automatic upgrades.

Need an online shop, a custom system or a full brand identity?

AN OPTIONAL NEXT STEP

A clearer view.
When you need it.

A website performance dashboard: €299 setup + €39/month, excluding VAT. One Google Analytics connection and up to six agreed metrics.

Add the website dashboard
Explore example dashboards

A clearer view of your business

Your growth overview

Interactive demo · sample data

Revenue by week

Revenue

Worth your attention

Example connections: Shopify · Google Analytics · Meta · Xero

Illustrative connections

The demo above shows possible expanded dashboards, using sample data.

The €39/month website dashboard covers website performance only.

We also build custom dashboards and AI tools. Sales, stock, accounts, bookings — whatever your business actually runs on, brought into one place. Or a tool built to do a job you currently do by hand. That is separate work: we scope it, price it, and you decide before anything starts.

€499 + €79/moSetup + monthly · Excl. VATView package

A CLEAR NEXT STEP

Let’s check the fit.

Share your package and a little about your business. We’ll confirm the scope before you decide.

No payment or subscription starts here. We’ll review your request and confirm the scope and final price before you decide.